The breakfast spot at 6785 Houston Road in Florence will get a new name this summer. Maple Street Biscuit Company will temporarily close and reopen as Biscuit Belly by September 1, after Cracker Barrel sold the brand to Louisville-based Biscuit Belly, LLC.

Madelaine Reis, Biscuit Belly's director of marketing, confirmed the Florence reopening date to the Cincinnati Enquirer. The restaurant will shut down for a conversion period, though no specific closure start date or staffing plan has been announced.

Cracker Barrel announced the sale on July 20. The deal includes 35 of Maple Street's 51 locations nationwide, according to Cracker Barrel. All 35 will transition to the Biscuit Belly brand over the next 18 to 24 months, per the company's press release. The remaining 16 Maple Street restaurants will close permanently.

Florence and Mason, Ohio, are among the first locations to convert. Biscuit Belly said conversions would begin immediately in the greater Cincinnati area and Richmond, Virginia. Reis told the Enquirer the Mason location will reopen September 15.

Chad Coulter, co-founder and CEO of Biscuit Belly, said in the July 20 announcement: "Acquiring an iconic brand like Maple Street, one of the original gourmet biscuit sandwich concepts, was not on my 2026 bingo card. When we looked at Maple Street's geography, footprints, and established teams, a light bulb went off."

Coulter and his wife Lauren, both pharmacists-turned-restaurateurs, founded Biscuit Belly in Louisville in 2019. The chain operates 15 locations across the Southeast. The Maple Street acquisition will more than triple that footprint, with a goal of reaching more than 60 locations by the end of 2028.

The Florence Maple Street opened on March 27, 2023, as the first location in Northern Kentucky. It sits near the Florence Mall on Houston Road and has operated seven days a week, 7 a.m. to 3 p.m.

Biscuit Belly serves biscuit sandwiches, cocktails, and espresso. Customers order at the counter but receive table service.

Cracker Barrel originally bought Maple Street in 2019 for $36 million. The brand accounted for less than 2% of Cracker Barrel's annual revenue, according to Fox Business. Cracker Barrel CEO Julie Masino said divesting the brand sharpens the company's focus on its core brand and is expected to improve profitability.

The sale comes less than a year after Cracker Barrel closed 14 Maple Street locations in September 2025.